Driving Luxury & Efficiency: The UX & Branding Evolution of Midwest Valet

PROJECT OBJECTIVE:

Midwest Valet, a premier valet, concierge, and security service provider in St. Louis, sought a brand and digital transformation to reflect its commitment to luxury, reliability, and efficiency. The goal was to modernize its digital presence, enhance user experience (UX/UI), and establish a cohesive visual identity that would resonate with high-end clients, event organizers, and corporate partners.

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As the Lead UX/UI Designer and Brand Strategist, I developed a seamless digital experience while refining Midwest Valet’s brand aesthetics, website, and marketing materials. This case study explores the design strategy, UX approach, and measurable impact of the rebrand.

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ROLE:

Lead UX/UI Designer, Social Media & Brand Strategist

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TOOLS:

Figma, FigJam, Adobe Creative Suite, & MailChimp

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DURATION: 

5 Months